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What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?
That's exactly what we have here.
Thread's Not Dead is the essential strategy guide to the t-shirt design business. Written by successful graphic designer and diy entrepreneur Jeff Finley of the creative agency Go Media. Learn the secrets and strategies employed by the industry's most successful indie apparel designers and brands.
Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByHümans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!
- Sales Rank: #691989 in Books
- Published on: 2011-08-19
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .75" w x 8.50" l, 2.25 pounds
- Binding: Hardcover
- 244 pages
Review
"The ESSENTIAL strategy Guide for dominating the t-shirt design business." - Jeffrey Kalmikoff, former CCO of Threadless.com
"After reading this Chapter 6 (Branding & Marketing) and applying Jeff's advice, my blog traffic has dramatically increased! This book is amazing. It's hard to even call it a book. I think a better term would be 'treasure chest.' It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry. " - Bobby Cerda of Word of Mouth Shirts
"A must read for any designer! I've read through this book three times now and I'm still picking it back up to pull resources from it. If you're at all interested in the apparel industry or even freelance design, I highly recommend Thread's Not Dead!"- Brent Galloway, Freelance Designer
"A down-to-earth approach to designing and building a career in the commercial end of the apparel industry. Throughout the book Finley gives practical advice on good design, building a portfolio, how to find and get work, and eventually builds up to practices in professional design that include computerized printing and embellishments like special inks, foil, and embroidery. As a road map for aspiring t-shirt designers, this is a great start." - Guys Lit Wire
About the Author
Jeff Finley is a designer and co-owner of Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for business, marketing, social media, and building communities around brands. He's been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007. In addition to designing shirts for major label bands like Red Hot Chili Peppers, Nirvana, and even Britney Spears, he has designed and consulted with several indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more. He's also founder of Weapons of Mass Creation Fest, a grassroots art, design, and music event in Cleveland.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Positive read on getting into the industry
By OM
This has a lot of great information on the do's and don'ts of starting out as a print on shirts designer.
6 of 6 people found the following review helpful.
VERY helpful
By Zombie Jake
This book was stab in the dark for me. I purchased with little exposure to the author, his blog, or his work. Ultimately it was very helpful in setting up my shirt company. There were sections that didn't apply directly to my company or target audience but I read them anyway for the information. Highly recommend this book.
Only negative for me was the amount of time the author spend espousing participation in the indie clothing scene. This was only a negative because, as I found when attempting to follow the advice, not all target audiences and the associated aesthetics are appropriate on nearly all of the forums he suggested. Reviews were luke warm at best on these sites for my work but were received extremely well on forums that specifically apply to my target audience. My target audience was the hotrod/gearhead community which generally has very different aesthetics and ideas on things like brands.
-Zombie Jake
7 of 8 people found the following review helpful.
A must have for anyone looking to get into the apparel industry!
By Mackenzie Child
So I got this book a couple days ago, and I must say that I am very impressed with Jeff Finely's work. First off, the quality of the print is simply exceptional. But secondly, and more importantly, the content in this book is unmatched for people looking to break into the apparel industry, or even for people already in it looking to grow.
Threads Not Dead goes in depth about many subjects including;
The background of Jeff Finley,
Freelancing,
Designing for Tees,
Design Techniques & Tutorials,
Printing & Production,
Branding & Marketing,
Sales & Fulfillment,
Going Big-Time,
Conclusions & Next Actions
& (My Favorite) Case Studies & Interviews.
Each category or chapter, has many sub-chapters and goes into great detail of each subject. There really isn't many questions (if any) that will go unanswered in this book if your looking to start your own line (but even if there is, in my dealings with Jeff, he will help you out).
The case studies is my favorite chapter. This section goes into the stories and personal thoughts of some of the greats in the apparel industry. Contributors of this fantastic book including the great people from Threadless, Emptees, DesignByHumans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, & more.
So all in all, I highly recommend this book if your looking to break into the Apparel Industry. There is no need to do it trial by error if you can already learn from the mistakes the best in the industry have already made. If your interested in buying it, you can buy the hardcover here on amazon, or the ebook comes with lots of goodies like an audio book, and over 60MB of vectors, textures, etc on threadsnotdead.com.
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