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Move Our Message: How to Get America’s Ear can help you make change happen. It's packed with practical guidance on “speaking American” about your issues, connecting deeply with your audience, and framing lively political messages that spread. Based on The Metaphor Project’s time-tested methods and tools, the book offers a systematic, up-to-date approach to mainstreaming our messages. All proceeds from book sales support our pro bono work.
- Sales Rank: #2814178 in Books
- Published on: 2012-01-17
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .39" w x 5.50" l, .46 pounds
- Binding: Paperback
- 172 pages
About the Author
Susan C. Strong, Ph.D., Founder and Executive Director of The Metaphor Project, has been helping progressive and liberal activists mainstream their messages since 1997.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Progressives - Help is on the way!
By Dale Zola
We liberals and progressives need real guidance about how to fight back against those who hijack our way of life with deceptive language. We deserve concrete, practical help with finding language that tells the truth and works too. This book provides all of that and more; I felt very empowered and encouraged by Move Our Message!
6 of 6 people found the following review helpful.
Every progressive should read this
By East bay Lou
A primer for getting the message out and fighting the force fed fear environment we live in.
Progressives need this book to recapture the message from the Republican owned media.
A good read.
4 of 4 people found the following review helpful.
Practical advice on progressive messaging
By Eloise Hamann
This book is awesome for progressives who want to implement the views of George Lakoff (the Don't Think of an Elephant guy.) It contains concrete metaphors related to today's issues. The author also talks about the importance of speaking American, meaning invoking cherished American stories about who we are as a people. Our country is drowning in propaganda, and progressives need to use language to espouse our truths and values. This book is an important tool.
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